Interview: Laurens Eckelboom | ParkMobile

Laurens Eckelboom :  EVP, Marketing  |  LinkedIn  Video  Web

ParkMobile  |  Web  LinkedIn  YouTube  Facebook  Twitter

Laurens Eckelboom has over 18 years experience in sales and marketing holding senior and executive positions in the IT and Parking industry. Laurens joined Parkmobile Group in 2005.

He earned two Master degrees, one in Business Marketing from TIAS Business School, Tilburg University in The Netherlands and the other from Utrecht University in International Relations.

Laurens also completed the Executive Retailing Program at Santa Clara University in San José, CA. He has served as a master level lecturer at the University of Eindhoven, and the HES School of Economics and Management in Amsterdam, The Netherlands.

Marketing Partner | Canadian Consulate In Miami

Canadian Capabilities: Mobile Banking, Commerce & Payment

The Social Mobile Payments Conference Series would like to thank the Canadian Consulate in Miami for their sponsorship of and participation in the Social Mobile Payments: Americas event. As the Audio/Video and Technology sponsor the Canadian Consulate highlights the capabilities of Canadian companies that are leaders in the worldwide mobile financial service industry.

Canada is truly striving to lead the way in the Americas and Gulf Bay Consulting is glad to be of assistance. We are proud to present Mr. Vincent Kadar, President of Telepin Software and highlight his company as a representation of Canadian innovation and ingenuity in the mobile financial services ecosystem.

 

Vincent KadarVincent Kadar, CEO, Telepin Software 

Vincent Kadar, CEO of Telepin Software, has almost 20 years of executive experience in software technology companies for wireless and telecom networks.

Prior to his role with Telepin, Vincent was founder and CTO at Airwide Solutions, a leading provider of mobile messaging infrastructure. Mr. Kadar has also served as Director of Wireless Technology at InfoSpace Inc, and in senior technology positions at CrossKeys Systems and Accenture.

Vincent frequently presents at industry conferences and has been published in leading magazines. For more information, visit his blog about mobile money: www.mobilemoneytransactions.com.

 

Canadian Consulate of MiamiIntroduction

Canadian companies have proven experience providing payments technology for government, financial institutions, retailers and enterprises that include: search and advertising, retail, sales and customer support, security and point of sale solutions. Solutions provided by Canadian companies offer more than online shopping from a mobile phone; they can enhance and enable end-to-end consumer experiences throughout online and physical commerce.

Market Opportunity

The global growth of the connected consumer, the explosion of mobile adoption and the emergence of social media are quickly changing the way we interact, obtain information, and pay for goods and services.  The new digital economy requires new ways for all consumers to securely transact.  It requires convenient, cost effective solutions that allow organizations to easily monetize digital content and participate in the exploding online and nano-payment markets.

Mobile Commerce enablers, including device manufacturers and mobile network operators have the opportunity to grow their existing market share and extend their service offerings to new markets.

(Juniper Research predicts that) NFC retail payments will exceed $180 billion globally by 2017, more than a seven-fold increase over 2012.  The leading regions of North America, Western Europe and Far East 7 China will contribute 90% of this market value as smartphones with the NFC payment technology becoming standard.  2001 was a watershed year for NFC payments. Major technology infrastructure standards were finalized  many mobile network operators committed to the market and NFC pilots from both mobile operators and financial institutions transitioned to commercial service. Above all, NFC-enabled smartphone models were announced by almost all handset manufacturers.

Industry Trends

  • Increased Smartphone Penetration: Over 50% of people under 35 have used their mobile phone to shop and almost 15% have purchased goods with their phones.
  • Shifting Consumer Behavior  Today over 100M people use their phones for payments but this is expected to grow to half a billion by 2014.
  • Contactless Transaction Technology: With “Near Field Communication” (NFC) people will be able to tap their phone and make an immediate purchase.
  • Take-Up of Mobile Advertising:  Japan is leading the consumer markets.  They have built in mobile devices on shopping carts to assist customers in finding and researching their purchase.

Canadian Landscape

Canada is an established leader in payments technology.  Canadian carriers and banks are in final stages of negotiations to transform Canada’s payment ecosystem. In May 2012, the Canadian banking sector published standards to pave the way for electronic payments. They include guidelines for secure handling of customer data during mobile transactions.

  • It is expected that the majority of Canadians will have NFC-enabled smartphones by 2014.
  • On May 15, 2012, the Canadian Imperial Bank of Commerce was the first Canadian bank to announce a deal with one of Canada’s major carriers, Rogers, to allow customers to carry a digital wallet on their mobile phones. The system uses NFC.
  • Enstream: A joint venture of Canada’s 3 main telecom carriers plans to launch a platform to connect with all banks by the end of Summer 2012.
  • The Royal Canadian Mint has been monitoring electronic payment trends for several years, for its potential impact on coinage trends and overall demand.  It is piloting “MintChip” in 2012 which will enable users to carry their MintChip with them (via a chip in their device) or store it in a virtual account (cloud) and access it remotely for in-store purchases.

Canada Value Proposition

The list below is representative of Canadian companies with innovative technology solutions to enable mobile banking, commerce and payments.

Search and Advertising
 poynt Calgary, AB Leveraging intelligence from searches and interactions through their app, Poynt is a leader in the mobile ad publishing space to deliver targeted relevant ads and offers from retailers wanting to capture the consumer at the purchase decision point. 
 snapsort

 Waterloo, ON 

Snapsort has developed product recommendation technology that provides instant and personalized camera recommendations unavailable anywhere else.  The successful platform compares, reviews, summarizes and educates about cameras in one place.  In November 2011, Snapsort raised funds to expand product recommendation technology to 20 other verticals.
Retail
 shopify

 Ottawa, ON

Shopify is a powerful solution to run an online store and sell goods online. Stores powered by Shopify include a professionally designed storefront, unlimited web hosting, a secure shopping cart, a customizable domain name, and more. For the past 2 years, Shopify has been one of the fastest growing companies in Canada, now with over 20,000 customers in 80 countries.
Sales and Customer Support
 goinstant Halifax, NS GoInstant is “assisted sale” software that allows a customer and sales agents to navigate the pages on a website simultaneously without the need of downloads or plug-ins.  Their unique technology unleashes new business opportunities to improve customer support and enhance sales on the web.
Security
 securekey

 Toronto, ON

Recognized as one of the top Canadian up-and-comers, SecureKey  is developing middleware for performing Near Field Communication (NFC) in a secure way.  SecureKey technology enables plastic cards to be virtualized into mobile phones and PCs without sacrificing security. They have trials underway with VISA and some of the largest financial and government agencies in the world.
Point of Sale
 hyperwallet

Vancouver, BC 

Hyperwallet provides online and mobile payments, cross-border payments, prepaid card payments and financial technology solutions to enterprise-level organizations across 4 continents.  Furthermore, their platform supports cross-channel, cross-border, multi-currency and multi-language deployments in a single infrastructure.
 payfirma Vancouver, BC Payfirma is a leading innovator of mobile and payment technology, being the first to commercialize a mobile point of sale with a credit card reader.  They offer a full range of traditional point-of-sale solutions, eCommerce capabilities such as hosted checkout and recurring billing, and at the forefront, a mobile payment suite.  The mobile solution is being rapidly adopted by businesses that typically have yet to accept credit cards, such as musicians, artists, plumbers, and service oriented companies. Payfirma processes more than $1 million per day across its merchants accepting credit cards through mobile, eCommerce and in-store payment solutions.

Blog Post | Picture Perfect – Processing Images in Generation-M

RDCChase recently set up shop in Florida with new banking branches springing up everywhere in my area. As my wife and I already had some cards with them we decided to move some of our accounts to the new branches.

With the accounts came new tools that weren’t being offered at our previous institution, one of them being remote deposit capture for checks. Shortly after opening the new account I received a check in the mail.

In my continuing efforts to use new mobile money tools I turned to the Android Market and downloaded the Chase QuickDeposit App. I found configuration and setup easy and in no time had uploaded my first check to the new account and received confirmation via email.

Having accomplished this transaction my thoughts returned to the Remote Deposit Capture Summit I attended earlier this year in Orlando, Fla. There I met professionals involved in every aspect of capturing and processing images, and learned quite a bit about an industry that’s not getting much press but is gaining a lot of traction. I went there specifically to learn and write about this segment.

As most of my colleagues crank out pieces about this mobile wallet or that mobile wallet, and beat the subject to death, I thought I’d differentiate myself by developing a piece focused on something entirely different. I learned about check scanners, platform services and APIs that are available. And I came to understand that although there are many providers in the ecosystem, most rely on the services and capabilities of market leader Mitek Systems.

But the remote deposit capture event was simply an initial lead-in to a new potentially disruptive force that’s just beginning to take shape — taking a picture to process a transaction. Almost every mobile device that’s been released to the market in the last few years has an integrated camera in one form or another.

According to the latest research by Strategy Analytics, worldwide camera phone sales were predicted to exceed one billion units for the first time in 2011. The fastest growing segment was the high-tier camera phone market with sensors of eight megapixels and above. That’s a lot of connected cameras out there floating around offering huge potential for new frontiers in image transaction processing.

After becoming more aware of the idea of capturing an image to process a transaction, another idea or layer was added to my understanding when I attended the CTIA Enterprise and Applications event in San Diego, Calif. Many of you probably read my piece on Quinten Hardy’s Disruptor Session that focused on Shopkick. But another presenter, Daniel Mattes of Jumio, vastly expanded on the idea of processing financial transactions using images.

For those of you unfamiliar with Mattes’ accomplishments, he sold his VoIP creation Jajah to Telefónica for $207 million. The platform is unique, with features like JAJAH@Call allowing users to make free phone calls on Twitter without revealing their phone number. Mattes has now taken to providing credit card processing services for everyone, making money transfers easy and fighting credit card fraud with Jumio.

Jumio’s Netswipe technology allows remote credit card transactions to be processed by simply snapping a picture of the card with a webcam or smartphone camera. That’s right, you can use the connected or integrated camera on your desktop or laptop computer, or your mobile device with integrated camera, to process credit card transactions with no dongle, cradle or swiper hardware required. Consumers can simply process web transactions by taking a picture of their card, and merchants can integrate the services into their web or mobile storefront eliminating the need and difficulty of entering all the data usually required to process a transaction.

According to the Jumio website, the platform is also now meeting the increased demand for verifying user’s photo IDs for a variety of applications. Its Netswipe Scanning product allows merchants to accurately verify and capture all U.S.-based driver’s licenses and passports as well as European Union issued personal ID cards and passports.

But this is just one example of many new and different capabilities that will be borne out of the ability to capture an image to process a transaction. Think about how Google Goggles allows you to capture the image of a product and then provides information on it. I’ve read how one bank is using remote deposit capture technology to gather information from a customer’s competing banks statement to provide a competitive offer. Think about smartphone applications like ShopSavvy that allow users to scan product bar codes in a store and discover nearby or online pricing for the same merchandise. Even the idea I wrote about earlier this year of using a Kinect type device to process transactions in the future depends on the device capturing images of gestures to process transactions.

There is a whole new world of opportunity opening around the idea of capturing information utilizing a camera in some form or another. Using these connected devices and harnessing the power of the Internet to process this information, saving time, money and eliminating fraud for both consumers and merchants.

The future of transactions is focused on being picture perfect in Generation-M!

Blog Post | Triangulation: The Three-Legged Stool of Generation-M!

TriangulationIn today’s hypercompetitive marketplace, organizations are engaged in a fierce and constant battle to grow revenues and increase profitability. In some geographies and market segments, organizations are struggling just to maintain status quo and recover from the worldwide economic downturn. The growth and proliferation of social media coupled with increasing usage of mobile devices has added new dimensions to the dynamics of customer acquisition, consumer engagement and client retention.

More than ever before, consumers are on a level playing field with retailers, manufacturers, providers and practitioners. A consumer armed with a broadband connected information device has more access to breaking news, product information, and competitors pricing then the clerk standing in front of him. Consumers have access to product reviews, independent laboratory tests, friends’ advice and expert recommendations, all at their fingertips, while clerks only have access to information doled out to them by the retail chain or manufacturer’s representative.

Retailers could fight back with an offensive rather than defensive strategy by arming their representatives with the same tools the consumers are using, and empowering them to make decisions to win the deal rather than having the customer order from the Internet standing in front of them. Yes, this would take some change in retail culture and business practices, but at this point it looks like its change or become road-kill on the information superhighway.

But social media and mobile broadband isn’t just affecting retail. It affects marketing as well, so much so that Starbucks was able to trim millions from its advertising budget this year through the use of social over traditional media.

Manufacturers also have to adapt to the onset of this new breed of “social reporters.” Not a week goes by where information concerning new products isn’t leaked to the world, sometimes months ahead of schedule, tipping the manufacturers hand and rendering their product announcements anti-climactic. It’s been said that in the future technology will have accelerated to such a rapid pace that a new innovation in the marketplace could render a competitor’s product obsolete in a matter of days.

As a result of hyper–connectivity and rapid dissemination of information, the world is undergoing a “media-morphosis.” The internal leaks mentioned above are only the beginning. Newspapers, magazines, books and quarterly reports are made available digitally via iPads, smartphones and e-readers. You watch TV shows and movies anywhere, anytime, at your convenience. Using off-the-shelf hardware and software, anyone, anywhere can become a media production company. Many have risen from obscurity to stardom using the power of YouTube, Twitter and social media generally. I myself was recently recognized by Obopay as one of the top 20 social media influencers in relation to mobile banking, payments, and commerce, as well as mobile money — not bad for a guy that works at home in shorts and flip-flops in Florida!

Payments is one very traditional industry whose applecart is being upset by new and alternative networks and ideas. Not a single day goes by without an announcement from somewhere in the world about a new twist on payments related to social media and mobile connectivity. There is so much news concerning mobile and payments that the very publication you’re reading was formed to provide news and information focused specifically on the subject.

But as we all know, people use their mobile devices more for social media than they do for payment transactions. Facebook, Twitter, Foursquare, LinkedIn, Instagram, Google+ and too many other social networks have millions of users, and tons of geo-location information and personal user preferences that would add new depth and complexity to payment transactions. Capitalizing on all this mobile network activity is the primary focus of the post–IPO Facebook. How does this social behemoth monetize its mobile users? The use of the Facebook mobile apps on iOS, Android and other mobile operating systems is quickly outpacing the use of static web-based interaction.

After all, what you do, and what you buy when you’re at home is usually far less interesting than what you do while you’re out exploring and interacting with the world around you in Generation-M! 

Blog Post | It’s all about the data in Generation-M

Big DataI recently attended the Retail Solution Providers Association Convention in in Las Vegas, otherwise known as RetailNOW. The event featured a bevy of new retail point of sale solutions. I don’t think it’s an overstatement to say that the words “iPad” and “smartphone” were uttered more often than the term “POS.” Everyone seemed to be trying to figure out how to integrate and deploy these new concepts and solutions while adjusting their existing business model to make it fit.

I had lunch one afternoon with an older gentleman who got started in the business selling mechanical cash registers. That’s right: no circuits, microprocessors or digital displays; the machines he sold functioned using gears, levers and switches. “They only produced a single total,” he proclaimed. In contrast, the gentleman sitting on my other side was the CEO of a well-known retail touchscreen POS system.

The entire industry that produces POS hardware and software seemed to be there along with all the other businesses that contribute to and support the industry. The show floor itself was a microcosm of the history of point of sale systems. In a single row were vendors for ribbons and carbon paper, with the next booth over being a software house with an iPad POS app which utilized a battery-powered Bluetooth printer for receipts. It seemed the market is in the midst of great change, which is coming at them a little faster than the industry seemed to like…

Some of the panel discussions went beyond sound bites and took a deeper dive than usual examining developing mobile technologies and the impact that they will have in the days and years to come. I found the technology vision panel discussion extremely interesting and insightful. One of the panelists for the session was Erik Vlugt of VeriFone. I had attended his individual afternoon session on the previous day that dealt with NFC solutions for retail.

It was his session that brought awareness to a subject that I believe will be greatly discussed moving forward: will payment data be worth more than payment fees?

The question itself indicates that the answer is not yet. However, I see many of these new alternative POS providers being more concerned with information that surrounds the sale rather than the information that completes the sale.

And they should. According to IBM, at the present, 2.5 quintillion (2.5×1018) bytes of data are created every single day. None of this type of information was able to be gathered by the mechanical cash registers, sold in the days of yore.

From a merchant perspective, customer preferences – sizes, colors, flavors, dates, selections, location, and much more – can now be captured and recorded, allowing a continuing, gradual profile of the customer to be aggregated and built.

And why does that matter? So merchants can market to their customers using a number of different methodologies: online, e-mail, text messages, direct mail, in-store experiences and more. This collection of information, often referred to now as “Big Data,” is highly desirable – and it’s only growing. One recent report inScience estimated that since the 1980s, the technological per-capita capacity to store information has doubled every 40 months! There’s no reason to believe that trend won’t continue.

As you can well imagine, all this data is being amassed and will be used against you – or in your favor, depending on who you’re talking to. As my colleague analyst David Schropfer pointed out, in the near future transaction processing will become commoditized, much in the same way that VoIP commoditized the international long distance minute. We’re already starting to see signs of this as transaction companies look to eliminate interchange and replace that income from loyalty and reward services.

Rest assured that consumer data, combined with mobile advertising, “right now” offers, NFC and other immediate opportunities, will make payment data worth more than payment fees in Generation-M!

 

Media Partner | Bank Innovation

bank Innovation header

About Us

Bank Innovation is produced by Royal Media Group, a media company that has served the financial services industry since 1995. The site offers industry professionals a unique forum for sharing information, reading news, posting blogs, and e-networking with colleagues.

Bank Innovation tracks and encourages innovation in banking. We record innovation successes and failures at a site at which bankers of common ilk and dreams can come together to share ideas and insights. Irreverent? Maybe. But our goals are true: to make banking better.

The Bank Innovation Team

JJ Hornblass, Senior Editor

JJ Hornblass @hornblass

JJ previously started the first iteration of Bank Innovation back in 2007, and has been working on it ever since. He also serves as President & Chief Executive Officer of Royal Media Group (RMG), Bank Innovation’s parent. He founded RMG in 1995 and oversees all aspects of the New York-based diversified media company. Prior to forming RMG, JJ was on the editorial staff of American Banker, the daily newspaper, and worked as an editor of a business magazine in Hong Kong. As a reporter and editor, he has won journalism awards from the National Press Foundation, Newsletter & Electronic Publishers Foundation, and the Reader’s Digest Foundation. He has a BS in Economics from Yeshiva University and a Master’s from the Columbia University Graduate School of Journalism. He lives in New York City with his wife, two daughters, and son. He counts among his accomplishments one New York City Marathon, two New York City Triathlons and the 2010 Father’s Day 5K, the first race he ever ran with his daughters.

Mary Wisniewski, Editor

Mary Wisniewski @marymwisniewski

Mary joined the Bank Innovation team in 2011 and serves as its editor, blogger and content curator. She covers the commerce, fintech and small business beats. She also oversees RMG’s custom publications, manages the freelancing team and contributes stories for the media company’s print publications. Prior to working at RMG, Mary was the fashion editor at National Jeweler magazine, where she contributed, among other things, coverage of international jewelry shows, Fashion Week, rising gold prices, bloody Burmese gemstones and a Bill Clinton watch junket. Her written work has also appeared in Cracked, Billboard and a number of fashion blogs and business publications. Mary has a BA in Journalism from Pepperdine University in Malibu. She grew up on a dirt road in the suburbs of Detroit and currently lives in New York with two roommates, a record player, an espresso machine and a toy poodle. Mary is endlessly curious and follows anything that grabs her. Current interests include literature, anthropology, travel, essays and fashion. She is fond of good conversation, oceans, startups, dandyism, coffee, cemeteries, Cat Stevens, Gregor von Rezzori, Oscar Wilde and Gidget.

How to reach us:

Bank Innovation
80 Broad St, Suite 1701
New York, NY 10004
T 212.564.8972
@BankInnovation
@CommerceInnovation
info@royalmedia.com

Advertising Inquiries:

Josh Ernst
Senior Account Exec
t 212.991.6735
jernst@royalmedia.com

Innovation Insights | split(able): Mary Foden

Thanks to generous donations from Cisco, PayAir, XIUS, and Appcelerator we were able to provide complimentary registrations to several early-stage startups focused on the social, mobile and payments space.

Without these donations these startups would not have been able to afford attending and networking with the senior executives and providing an insight as to their unique and innovative ideas.

The Americas conference will continue the tradition providing even more start-ups with visibility through the Social Mobile Payments November event.

If you are start-up working on solutions for the social, mobile and payments ecosystem we’d like to feature your company at our event. If you are a benefactor and would like to sponsor a startup and help spur innovation please contact us.

Mary Foden’s split(able) was one of the startups that benefited from the contributions made for our inaugural event in April.

Mary Foden

Mary Foden ~ Co-Founder split(able)

“Social Mobile Payments was outstanding. It felt more like a well-organized meetup than a traditional conference, which made it incredibly easy to meet and build personal relationships with all the established leaders and trailblazers who were there.”

“Thanks for embracing startups, and for letting us jump onstage for an impromptu demo! This is the one conference we can’t wait to come back to next year.”

split(able) logo

Make payments social

 

Free your shopping cart and let people pay together

 

split(able) is the flexible payment platform for businesses.

Whether your customer wants to pay with one card or split the cost with other people, split(able) makes it easy for your customers to pay how they want.

Flexible - Liberate - Social

Media Partner | Transaction World Magazine

Transaction World Logo

About Transaction World Magazine

June Cover

Transaction World Magazine is a full-color monthly publication serving the electronic payments industry. Our current monthly circulation is over 20,000  individuals and our online magazine receives over 100,000 views a month.

Editorial content is designed to inform and highlight topics of particular interest to the payments executive and sales team.  In our 12th year of publishing,  Transaction World brings you cutting-edge editorial about new products, trends, legislation, marketing, investment and risk management,  Transaction World gives you all the latest every month.

Please visit our website at www.transactionworldmagazine.com to read our latest issue, view upcoming conferences, enroll in a complimentary subscription or to email our Editor, Cynthia Bailey.

Advertise your products and services in Transaction World Magazine, download our media kit here

 

AUGUST 2012

 

cover art

 

Spending Trends :: Silvio Tavares

Could Your Phone Replace Your Bank? :: Harold Montgomery

After the Compromise: Incident Response Plans and Mitgating the Damage :: Heather Mark

The Impact of the Fortress Mentality and Today’s Compliance Strategies :: Chris Mark

Industry “Insiders” Open Up About the Mobile Wallet :: Dorothea Bozicolona-Volpe

The Changing Landscape of Unused Gift Cards :: Bill Hardekopf

Credit Card Reform the Morning After: Good for the Consumer? Good for Commerce? :: Jim Romeo

The Joys and Jabs of Merchant Services :: Mark Dunn

5 Keys to Developing a Successful Social Media Strategy :: Bette Price

Could Intuition Be Your Competitive Edge? :: Marc Beauchamp

 

Transaction World Logo

 

Media Partner | The Paypers

The Paypers Logo

About The Paypers

The Paypers (www.thepaypers.com) is the leading independent source of news and analysis for professionals in the global payments industry. Our products are created by payment professionals and cover all significant developments in financial transactions, with a special focus on online payments, online banking, mobile payments, e-invoicing, e-identity and SEPA.

The Paypers targets a very specific readership: the global payments professional. Payments professionals including analysts, CEOs, CFOs, treasurers, business managers, consultants, product managers, business development managers, sales and marketing professionals in over 120 countries already stay up to speed by reading news and analysis by The Paypers.

For more information contact us at info@thepaypers.com.

Mobile Payments Market Guide 2012 – Insights in the global mobile financial services ecosystem

Research Type: Overview
Published: 17 Apr 2012
Pages: 138
File Type: PDF
Size: 9833kb
Analysts: Gaza Monica
Geographic Scope:    World
Editions: Mobile Payments
Topics: ClientCompanyMarketOnline-Payments,ProductServices
Companies: The Paypers Mobey Forum Efma SIMalliance Smart Payment Association

 

The Paypers proudly presents The Mobile Payments Market Guide 2012, a comprehensive overview of the global m-payments market, mapping out on-going initiatives, success stories and industry players, be they MNOs, banks, technology providers, phone manufacturers and payment processors.

The Mobile Payments Market Guide 2012 provides an in-depth look at the global mobile financial services ecosystem, combining insight from key stakeholders and top-level industry thought leaders with a comprehensive overview of market players.

Our partners in putting together the guide are powerful industry organizations: Mobey Forum, the bank-led association defining a sustainable and prosperous mobile financial services ecosystem; Efma, a not-for-profit association specializing in retail financial marketing with over 3,000 brands in 130 countries as active members; SIMalliance, the non-profit trade association dedicated to supporting the creation, deployment and management of secure mobile services across the globe; Smart Payment Association, which represents around 87% of the smart payment cards market and whose members have delivered more than 798 million smart payment cards in 2010; and Innopay, a leading consultancy firm specializing in online and mobile payment development.

The guide lists over 280 profiles of companies in the mobile financial services ecosystem and features both thought leadership articles and actual business cases providing information as well as food for thought.

The Mobile Payments Market Guide 2012 aims to provide an arena where voices from all across the industry – regulators, technology companies, banks, payments processors and consumers – can expose their vision, discuss issues such as security, business models and revenue opportunities, and argue the case for what they consider to be the way forward in mobile financial services.

Marketing Partner | mopay, Inc.

mopay logo

mopay is the next generation payments system, enabling online merchants to bill digital goods and services to virtually every telecommunications account.

The mopay payment platform offers the ideal billing method for every consumer via device-optimized payment windows and streamlined processes. mopay is the easiest and fastest way of paying for digital goods and services you will find!

mopay is available in more than 80 countries worldwide connecting to more than 400 telecommunications providers. mopay clients are able to reach 4.3 billion consumers, giving this payment method the highest penetration rate right after cash.

mopay map

The company has a blue-chip customer base including major brands such as Bigpoint, Gameforge, Innogames, Sulake and Travian. mopay, part of the MindMatics group, has more than 100 employees at locations in the United States, Germany, Austria, the United Kingdom, China, Brazil, and Romania.

A state-of-the-art technological base allows mopay to support virtually every device. mopay will automatically adjust its payment window to every platform, device and screen size to maximize conversion.

mopay devices

mopay today is available in more than 1.200 online games and services processing millions of transactions every month. Consumers know and trust mopay as a reliable payment method. Entering 16 digit credit card numbers and other financial details can be a tiring process at check out – let alone the security concerns. mopay only requires a mobile phone number.

 

Click Here: Try the Direct Carrier and Landline Demos to see how it works!

 

No name, no bank account, not even an account is required. Transparent payment processes as well as best-in-class consumer support make mopay the go-to mobile payments partner.

 

 

For more information:

 

Web: www.mopay-inc.com

Twitter: @mopay

Facebook: www.facebook.com/mopay

LinkedIn: http://www.linkedin.com/company/854808